Online or Website Marketing refers to advertising and marketing efforts that uses your website and the Internet to increase your online exposure and product or services. The strategy that IIS Group follows involves mainly 2 aspects, first to ensure a website is technically set up correctly and secondly to use Google Ads to actively drive internet searches to a client website.
Website AssessmentYou can quickly assess your website using the Google Page Speed Insights (click here) tool. It will likely point out some aspects of your website that needs attention, both when browsing using a normal personal computer or a mobile device like a smartphone or tablet. Some issues might include responsiveness or its SEO ranking.
Google Ads (PPC)
With Google Ads, you can specifically target clients using Google to search for products & services. It will allow you to have full control of your marketing spend and even better, know exactly what the budget was spent on. IIS Group will assist with the setup of your new Google Ads account as well as the monthly maintenance & reporting.
Responsiveness and SEO
A responsive website can adapt to any screen size so it’s as easy to use on mobile as it is on tablet and desktop – no pinching or horizontal scrolling required. Importantly, with the recent increase in mobile use, it has become imperative that websites are responsive to accommodate those type of customer. Also, Google gives preference to responsive websites i.t.o. organic searches, which means that if your website is not responsive, you are missing out on potential business.
Search Engine Optimization or SEO, is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of Google.
By having an SEO friendly website, you automatically enhance the chances of your website being ranked better than non-SEO friendly websites (the opposite applies).